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　　一、賓大新設傳媒與媒體產業(yè)碩士

　　所屬學院：Penn’s Annenberg School for Communication

　　新項目：傳媒與媒體產業(yè)碩士-Master of Communication and Media Industries (MCMI)

　　專業(yè)目的：旨在促進密切的指導，個性化的學術支持，以及一個充滿活力的合作學習環(huán)境。學生將通過現(xiàn)實世界的項目和沉浸式案例研究獲得復雜的分析框架和實踐經驗，解決我們這個時代的巨大挑戰(zhàn)和媒體生態(tài)系統(tǒng)的創(chuàng)新。

　　招生規(guī)模：15名

　　就業(yè)優(yōu)勢：通過將理論與實踐相結合，該計劃為畢業(yè)生在媒體行業(yè)的廣泛職業(yè)生涯中茁壯成長做好準備，從戰(zhàn)略傳播和新聞到媒體分析和內容開發(fā)。

　　二、賓大官網通告原文

　　For the first time in 25 years, Penn’s Annenberg School for Communication will offer a master’s program. The new Master of Communication and Media Industries (MCMI) is a reimagining of the Annenberg School’s inaugural academic program in 1954; its curriculum will be defined by its exploration of rapid technological change, global interconnectivity, and evolving professional demands.

　　“Our goal with the MCMI program is to cultivate leaders who are not only prepared to navigate today’s dynamic media industries, but who also think expansively, ethically, and globally about their future,” says Sarah Banet-Weiser, dean of the Annenberg School for Communication. “By bridging theoretical inquiry with professional practice, we are shaping the future of media leadership.”

　　The MCMI program will admit a cohort of 15 students for its inaugural year, intended to foster close mentorship, individualized academic support, and a dynamic, collaborative learning environment. Students will be equipped with a sophisticated analytical framework and hands-on experience through real-world projects and immersive case studies that address great challenges of our time and innovations in the media ecosystem.

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